What this means in plain language
- If you click an affiliate link and buy something, we may earn a commission at no extra cost to you.
- Affiliate revenue helps fund editorial work — research, review purchases, hosting, the newsletter.
- Editorial selection is independent. A product is not recommended because it pays better.
What we won't do
- Promise positive coverage in exchange for an affiliate deal.
- Recommend products we wouldn't use or hand to a family member.
- Hide affiliate relationships behind soft language. If money can flow, you'll see this disclosure on the page.
Sponsored content
Sponsored content (where a brand pays for placement) is always labeled at the top of the page as Sponsored or Paid Partnership. It is editorially distinct from reviews and ingredient analysis.
Programs we participate in
We participate in a range of affiliate programs, which may include retailer programs (Sephora, Ulta, Amazon, Nordstrom, Walmart, Boots, Cult Beauty), brand direct programs, and aggregator networks (Skimlinks, Sovrn / Viglink, Rakuten, ShareASale, CJ, Impact). Specific programs can change. Compensation rates vary and do not influence editorial picks.
FTC compliance
This page satisfies our obligation under the US Federal Trade Commission's endorsement guides and the equivalent UK CMA and EU consumer protection rules. Material connections are disclosed clearly and conspicuously.
The bottom line
We earn money when you buy something we recommended. We don't recommend things because we earn money.